A. The department shall:

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(1)     serve as the coordinating agency between various industry and business organizations seeking to aid in the anti-litter effort;

(2)     cooperate with all local governments to accomplish coordination of local anti-litter efforts;

(3)     encourage voluntary local anti-litter campaigns seeking to focus the attention of the public on programs to control and remove litter;

(4)     encourage voluntary recycling programs and aid in identifying programs and available markets for recycled materials;

(5)     apply for funds available from any other source for use in the administration of the Litter Control and Beautification Act;

(6)     adopt rules to enter into contracts for making either direct or matching grants with other state agencies, cities or counties or with an Indian nation, tribe or

pueblo government for the purpose of promoting local keep America beautiful programs;

and (7)     aid in the adoption and enforcement of model anti-litter statutes and ordinances and improve state and local litter control programs.

B. The department shall also allocate funds appropriated to it from the litter control and beautification fund for the following areas:

(1)     operating expenses directly related to the administration of the committee, including:

system;

(a) research, development and implementation of a statewide evaluation (b) professional services provided to the state by representatives of the national keep America beautiful program; and

(c) the promotion of and encouragement of voluntary recycling efforts for all recyclable items;

(2)     purchase of litter bags and receptacles and to conduct a public awareness and media campaign to include brochures, literature and educational materials, production of public service announcements and other expenses relating to public relations;

(3)     at least fifty percent of the fees received in a year to local governments or Indian nation, tribe or pueblo governments to establish and help continue local keep America beautiful programs and youth employment programs to aid in litter control, recycling and beautification projects;

(4)     no more than fifteen percent of the fees received in a year for operating expenses for the New Mexico clean and beautiful program; and

(5)     no more than ten percent of fees received in a year to a clearinghouse for nonprofit organizations’ beautification and related educational programs.