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(a) Liberal construction. This chapter shall be liberally construed in favor of the consumer and shall be applied to promote its underlying purposes, which are to protect consumers against false, misleading, and deceptive business practices, unconscionable actions, and breaches of warranty, and to provide efficient and economical procedures to secure such protection. Nothing herein shall be construed as authorizing any person to conduct business in Guam without all necessary licenses and permits.

(b) Severability. If any of the provisions of this chapter or the application thereof to any person or circumstance, is held invalid, such invalidity shall not affect any other provision or application of this chapter which can be given effect without the invalid provision or application, and to this end the provisions of this chapter are severable.

(c) Construction.

(1) In interpreting the definitions and other provisions of this chapter, it is the intent of the Legislature that in construing this chapter, the courts, to the extent possible, will be guided by the interpretations given by the United States Federal Trade Commission and federal courts to Section
5(a)(1) of the Federal Trade Commission Act (15 U.S.C.A.
45(a)(1) and the Federal Trade Act.

(2) In construing this chapter the court may consider relevant and pertinent decisions of courts in other jurisdictions.

2014 NOTE: Subsection designations were amended in subsection (c) to adhere to the Compiler’s alpha-numeric scheme in accordance with the authority granted by 1 Guam Code Ann. § 1606.