It shall be unlawful to use the term “maple syrup” or “maple sugar”, however modified, to describe any product, flavoring, sweetener or food additive unless the product, flavoring, sweetener or food additive so described meets the statutory definition of “maple syrup” or “maple sugar”. Terms such as “artificial maple syrup” or “artificial maple sugar” are declared to be misleading and deceptive and may not be used in the labeling or advertising of any product. Terms such as “artificial maple flavor” or “artificial maple flavor sweetener” may be used to describe a product flavored or sweetened with a substance which attempts to duplicate real maple flavor, providing that words such as “artificial”, “flavor”, and other modifiers of the word “maple” shall appear in equal prominence to the word “maple” on the label and in all advertising of the product.