(1) The use of terms such as ‘regular,’ ‘reduced,’ ‘sale,’ ‘usually,’ ‘originally,’ ‘clearance,’ ‘liquidation’ and ‘formerly’ shall identify the origin of the price that the seller is comparing to the seller’s current price as the seller’s own former price, or in the case of introductory advertisements, the seller’s future price.

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(2) Unless the seller states otherwise in the advertisement, use of terms such as ‘discount,’ ‘_____ percent discount,’ ‘$_____ discount,’ ‘_____ percent off’ and ‘$_____ off’ shall be considered to identify the origin of the price that the seller is comparing to the seller’s current price as the seller’s former price, or in the case of introductory advertisements, the seller’s future price. [1987 c.626 § 4]

[2003 c.290 § 1; renumbered 646A.200 in 2007]

[2003 c.290 § 2; 2003 c.803 § 28; renumbered 646A.202 in 2007]

[2003 c.290 § 3; 2003 c.803 § 29; renumbered 646A.204 in 2007]

[2003 c.290 § 5; renumbered 646A.206 in 2007]

[1979 c.254 § 1; 1981 c.897 § 84; renumbered 646.868 in 2003]

[1993 c.58 § 1; 1995 c.631 § 2; renumbered 646A.210 in 2007]

[1995 c.631 § 1; renumbered 646A.212 in 2007]

[1993 c.58 § 2; 2003 c.312 § 1; renumbered 646A.214 in 2007]

[1987 c.888 § 1; renumbered 646A.220 in 2007]

[1987 c.888 § 2; renumbered 646A.222 in 2007]

[1987 c.888 3,4; 2003 c.290 § 4; renumbered 646A.230 in 2007]

[1989 c.206 § 1; renumbered 646A.232 in 2007]

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