The program is designed to help improve grower returns through increased FOB pricing by providing support to Florida citrus shippers, sales agencies and grower’ cooperatives that wish to establish agreements with targeted retailers for the advertising and merchandising of fresh Florida grapefruit taxed under Florida Statutes § 601.15(3)
Rulemaking Authority 601.15 FS. Law Implemented Florida Statutes § 601.15. History-New 11-17-97, Amended 12-6-98, Repromulgated 2-3-00.

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