(1) Industry members may give, sell, lend, or furnish inside signs advertising brands to vendors such as neon or electric signs, window painting and decalcomanias, posters, placards, and other advertising material authorized by Sections 561.42(1), (11), and (12), F.S., to be displayed or used in the interior of a vendor’s licensed premises. The signs must advertise brands sold by the vendor.
    (2) The signs may include the vendor’s name, business name, website address, logo and business address; however, identification of vendors shall be relatively inconspicuous in relation to the entire advertisement. The only additional information permitted on the sign is price or a space for the price of the alcoholic beverage product advertised on the signs.
    (3) Vendors shall not have more than one neon or electric sign per manufacturer’s brand in its window or windows.
    (4) Items that provide a secondary function, such as providing the time, the date, reflection, or reading light, shall be considered durable retailer advertising specialties.
Rulemaking Authority 561.11, 561.42 FS. Law Implemented 561.08, 561.42 FS. History-New 9-15-10.