(1) Beer, wine, and spirituous liquors may be manufactured under a vendor’s trademark. The vendor may be the exclusive outlet for the product if the vendor maintains ownership of the trademark. The vendor shall not set the price of private label products with the manufacturer or distributor. Pricing shall be independently established by the manufacturer and the distributor.
    (2) When a vendor’s business name is the same as the brand name, the vendor may display an outside sign so long as the purpose of the sign is clearly to promote the business name and not the alcoholic beverage brand.
    (3) The vendor may be paid royalties and other contractual payments if the right to the trademark is sold by the vendor.
Rulemaking Authority 561.11, 561.42, 564.045(6), 565.095(6) FS. Law Implemented 561.08, 561.42, 564.045(5), 565.095(5) FS. History-New 9-15-10.