Prior to the issuance of a permit of approval by the Board, no person or organization shall advertise a school or any program of study or solicit prospective students unless the person or organization has applied for and received from the Board authorization to conduct such activity. If the Board has authorized such activity, all advertisements or solicitations must reference the Board’s approval by stating that the school is approved by the “Division of Private Business and Vocational Schools of the Illinois Board of Higher Education”.