Texas Alcoholic Beverage Code 108.01 – Deceptive, Disparaging, or Otherwise Unlawful Advertising
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(a) A brewer or distributor directly or indirectly, or through a subsidiary, affiliate, agent, employee, officer, director, or firm member, may not publish, disseminate, or cause to be published or disseminated by any medium enumerated in Subsection (b) an advertisement of a brewery product that:
(1) causes or is reasonably calculated to cause deception of the consumer with respect to the product advertised;
(2) directly or by ambiguity, omission, or inference tends to create a misleading impression;
(3) is untrue in any particular;
(4) disparages a competitor’s product; or
(5) is obscene or indecent.
Terms Used In Texas Alcoholic Beverage Code 108.01
- Brewer: means a person engaged in the brewing of malt beverages, whether located inside or outside the state. See Texas Alcoholic Beverage Code 1.04
(b) The media covered by this section include:
(1) radio broadcasting;
(2) newspapers, periodicals, and other publications;
(3) signs and outdoor advertising; and
(4) any printed or graphic matter.