(a) The executive commissioner may establish a maternal and infant health improvement services program in the department to provide comprehensive maternal and infant health improvement services and ancillary services to eligible women and infants.
(b) If the program is established, the executive commissioner shall adopt rules relating to:
(1) the type, amount, and duration of services to be provided under this chapter; and
(2) the determination by the department of the services needed in each service area.

(c) If budgetary limitations exist, the executive commissioner by rule shall establish a system of priorities relating to the types of services provided, geographic areas covered, or classes of individuals eligible for services.
(d) The executive commissioner shall adopt the rules according to a statewide determination of the need for services.
(e) In structuring the program and adopting rules, the department and executive commissioner shall attempt to maximize the amount of federal matching funds available for maternal and infant health improvement services while continuing to serve targeted populations.
(f) If necessary, the executive commissioner by rule may coordinate services and other parts of the program with the medical assistance program. However, the executive commissioner may not adopt rules relating to the services under either program that would:
(1) cause the program established under this chapter not to conform with federal law to the extent that federal matching funds would not be available; or
(2) affect the status of the single state agency to administer the medical assistance program.