A. A person shall not use or issue for delivery in this state a policy, certificate of insurance, application for insurance, endorsement or rider that relates to consumer credit insurance unless the person has first filed the form with the director and the director has approved the form. A person shall file each form with the director at least thirty days before using the form. Unless the director issues an order affirmatively approving or disapproving the form within thirty days after the filing, the form is deemed approved. On written notice given within the thirty day period to the person making the filing, the director may extend the period for review up to fifteen additional days to enable the director to complete the review of the filing.

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B. The director shall disapprove any form filed pursuant to subsection A if the form contains provisions that are unjust, unfair, inequitable, misleading, ambiguous or deceptive, that encourage misrepresentations of the coverage or that are contrary to any provision of this title or of any rule adopted pursuant to this title.

C. If the director disapproves any form or determines that approval once given should be withdrawn, the director shall notify the insurer of the reason for the decision and advise the insurer of the hearing procedure prescribed by Title 41, Chapter 6, Article 10.