17 CFR 248.128 – Effective date, compliance date, and prospective application
(a) Effective date. This subpart is effective September 10, 2009.
Terms Used In 17 CFR 248.128
- marketing solicitation: means the marketing of a product or service initiated by a person to a particular consumer that is:
(i) Based on eligibility information communicated to that person by its affiliate as described in this subpart; and
(ii) Intended to encourage the consumer to purchase or obtain such product or service. See 17 CFR 248.120
(b) Mandatory compliance date. Compliance with this subpart is required not later than January 1, 2010.
(c) Prospective application. The provisions of this subpart do not prohibit you from using eligibility information that you receive from an affiliate to make a marketing solicitation to a consumer if you receive such information prior to January 1, 2010. For purposes of this section, you are deemed to receive eligibility information when such information is placed into a common database and is accessible by you.