The department, in conjunction with the governor’s office of youth, faith and family, shall develop opioid abuse prevention campaign strategies that target youth and at-risk populations using a variety of communications platforms to maximize outreach. Communications efforts may include social media, broadcast, billboards and print media. Prevention components shall include graphic detail of the harmful effects of opioid and prescription drug abuse and law enforcement consequences and shall engage external partners, including the local education agency, for age-appropriate awareness.

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