A. The director shall adopt enrichment standards governing the identity and quantity of vitamins and minerals to be added to flour produced from small grain, corn and soybeans, and for any food products containing twenty five per cent or more of flour produced from small grain, corn or soybeans.

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B. The director shall adopt fortification standards governing the identity and quantity of vitamins and minerals to be added to processed cereal.

C. Such standards shall not exceed those necessary for the protection of the public health and safety. In adopting standards the director shall consider the current enrichment and fortification standards established by the secretary of health, education and welfare under authority of federal law.

D. The director shall adopt rules and regulations governing labeling of enriched or fortified products which rules and regulations shall contain standards for listing of added ingredients and a statement of the quantity of each within stated limits.

E. It shall be unlawful for any person to manufacture, sell or offer for sale for human consumption any foods or food products not enriched, fortified or labeled in accordance with the requirements of this section or the standards adopted by the director pursuant to this section. The provisions of this subsection shall not apply to any person who sells or offers to sell such foods or food products in an isolated transaction or transactions which are not conducted as a primary or regular business operation for such person.