No public institution of higher education may profit or receive money from a sponsor, marketing company or any other entity in exchange for allowing such sponsor, company or entity to directly solicit students enrolled at such institution to gamble through an Internet web site, online service or mobile application. As used in this section, “directly solicit” means to make direct contact with a person through mail, telephone, electronic mail, in-person communication or any other means for the purpose of inducing such person to make a transaction.