(1) Industry members may administer consumer contests and sweepstakes that include a vendor’s property as the prize. However, the contest or sweepstakes shall not be a joint venture with a vendor. Any contest or sweepstakes prizes purchased by the industry member shall be purchased at a cost which is not more than the cost charged to the general public. Any room rental fee paid by the industry member to the vendor shall be no more than the vendor’s normal rate.
    (2) Industry members may use the names and pictures of the vendor’s properties related to prizes awarded to consumers. Any reference to a vendor, other than the identification of the specific property included in the contest or sweepstakes, shall be relatively inconspicuous in relation to the total advertisement or entry form.
Rulemaking Authority 561.11, 561.42 FS. Law Implemented 561.08, 561.42 FS. History-New 9-15-10.