In determining whether a penalty is to be imposed and in determining the amount of the penalty to be imposed, if any, for a violation, the Director shall consider the following factors:
         (1) The gravity of the violation, including the
    
probability that death or serious physical or mental harm to a resident will result or has resulted; the severity of the actual or potential harm, and the extent to which the provisions of the applicable statutes or regulations were violated;
        (2) The reasonable diligence exercised by the
    
licensee and efforts to correct violations;
        (3) Any previous violations committed by the
    
licensee; and
        (4) The financial benefit to the facility of
    
committing or continuing the violation.

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