Sec. 9.7. A licensee:

(1) may not use false, misleading, or deceptive advertising; and

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Terms Used In Indiana Code 28-1-29-9.7

  • Debtor: means an individual whose principal debts and obligations arise out of personal, family, or household use and not out of business purpose transactions. See Indiana Code 28-1-29-1
  • Licensee: means any person to whom a license has been issued pursuant to the provisions of this chapter. See Indiana Code 28-1-29-1
(2) shall meet the following conditions in advertising:

(A) An advertisement may not include a statement that states or implies that no financial problem is too great for the licensee to solve.

(B) An advertisement may not include a statement that states or implies that the licensee will use the licensee’s own cash to pay the debtor‘s accounts.

(C) All advertisements must contain the statement “We do not lend money.”.

(D) All advertisements must contain the true name and address of the licensee.

As added by P.L.35-2010, SEC.133.