As used in this act unless the context otherwise requires:

(a) “Auctioneer” means a person who conducts a public auction as herein defined;

(b) “clerk” means: (a) the county clerk of the county wherein the public auction is to be held if the public auction is to be held outside the corporate limits of a city; (b) the city clerk, city license collector or other person or officer designated by a city to issue public auction licenses of the city wherein the public auction is to be held;

(c) “inventory” means a list of new goods, wares and merchandise offered at public auction, showing make and model; also their serial number, if any;

(d) “person” means and includes an individual, firm, association, corporation or any other legal entity;

(e) “public auction” means the offering for sale or selling of new goods, wares or merchandise to the highest bidder or offering for sale or selling of new goods, wares or merchandise at a high price and then offering the same at successive lower prices until a buyer is secured; and

(f) “new goods, wares and merchandise” means those not previously sold at retail.