Louisiana Revised Statutes 37:3564 – Regulation of advertising
Terms Used In Louisiana Revised Statutes 37:3564
- advertising: means to publish, display, or disseminate promotional information and includes but is not limited to the issuance of any card, sign, or direct mail, or in any newspaper, magazine, publication, or any announcement or display via any televised, computerized, electronic, or telephone networks, magnetic signs, or media. See Louisiana Revised Statutes 37:3552
- Massage establishment: means any place of business that offers the practice of massage therapy and where the practice of massage therapy is conducted on the premises of the business. See Louisiana Revised Statutes 37:3552
- Massage therapist: means a person who engages in the practice of massage therapy for compensation. See Louisiana Revised Statutes 37:3552
- Person: means an individual, corporation, association, or other legal entity. See Louisiana Revised Statutes 37:3552
A. A person or an entity that does not hold a license as a massage therapist, physical therapist, or chiropractor, a certificate to practice athletic training, or a license as a massage establishment shall not use the words “massage”, “body work”, or any derivative or variation of the word “massage”, including specific bodywork or massage modalities, on any sign or other form of advertising. Any advertisement by a massage therapist or a massage establishment shall contain the license number of such therapist or establishment. Building signs with promotional material shall also include the professional or establishment number.
B. No sexually oriented business, as defined in La. Rev. Stat. 37:3558(C), shall use the word “massage”, “body work”, or any derivative or variation of the word “massage”, including specific bodywork or massage modalities, on any sign or other form of advertising.
C. In all pictorial representations for any advertisement representing massage therapy, including such representations through video, all persons representing massage therapists shall be attired and posed in a manner as to avoid appealing to the prurient interest. Persons representing clients shall be appropriately draped and posed.
Acts 1992, No. 753, §2, eff. Jan. 1, 1995; Acts 1993, No. 766, §1; Acts 2012, No. 605, §1, eff. Jan. 1, 2013; Acts 2016, No. 645, §1, eff. June 17, 2016.
{{NOTE: SEE ACTS 1993, NO. 766, §1.}}