Section 45. No licensed milk dealer shall sell, or have in his possession with intent to sell, milk not contained in clean vessels on which, or on a cap, tag or label attached to which, appears his own name, or the name under which his business is conducted, and no other name; but this section shall not apply to a person using clean vessels on which appears the name of another person whose written permission for such use has been obtained previously and registered in the office of the inspector of milk, in towns having such officer, and in other towns registered in the office of the town clerk upon the payment of the fee provided by clause (76) of section thirty-four of chapter two hundred and sixty-two. Whoever violates this section shall be punished by a fine of ten dollars.