Michigan Laws 141.895 – Tourism marketing program; scope
Current as of: 2024 | Check for updates
|
Other versions
A tourism marketing program may include 1 or more of the following:
(a) A provision for establishing and paying the costs of advertising, marketing, and promotional programs to encourage tourism in the regional assessment district.
Terms Used In Michigan Laws 141.895
- Assessment: means the amount levied against an owner under this act. See Michigan Laws 141.892
- Board: means the board of directors elected by the members of a regional marketing organization. See Michigan Laws 141.892
- Personal property: All property that is not real property.
- Regional assessment district: means a region of this state composed of a number of counties in which a regional marketing organization operates. See Michigan Laws 141.892
- Regional marketing organization: means a nonprofit corporation that promotes tourism within a region of this state. See Michigan Laws 141.892
- Tourism marketing program: means a program established by a regional marketing organization to develop, encourage, solicit, and promote tourism within a region of this state. See Michigan Laws 141.892
- Transient facility: means a building or combination of buildings under common ownership, operation, or management that contains 10 or more rooms used in the business of providing dwelling, lodging, or sleeping to transient guests, whether or not membership is required for the use of the rooms. See Michigan Laws 141.892
(b) A provision for assisting a transient facility within the regional assessment district to promote tourism.
(c) A provision for the acquisition of personal property considered appropriate by the regional marketing organization to achieve the purpose of the tourism marketing program.
(d) A provision for the hiring of and payment for personnel employed by the regional marketing organization to implement the tourism marketing program.
(e) A provision for contracting with organizations, agencies, or persons to carry out activities to achieve the purpose of the tourism marketing program.
(f) A program to establish and pay for the costs of research designed to encourage tourism in the regional assessment district.
(g) A provision to incur any other expense or cost that the board, in the exercise of its reasonable business judgment, considers reasonably related to the promotion of tourism within the regional assessment district.
(h) A procedure for election of the board that requires that a majority of the members of the board are owners.