Any school or nonprofit organization connected with and designated by a school located in this state may authorize the use of the “helping schools” official emblem described in this section to be affixed on multiyear personalized license plates as provided in this section. Any vehicle owner may annually apply to a participating school or designated nonprofit organization for the use of the emblem. Upon annual application and payment of a fifteen-dollar emblem-use contribution to any participating school or designated nonprofit organization, such school or nonprofit organization shall issue to the vehicle owner, without further charge, an “emblem-use authorization statement”, which shall be presented by the vehicle owner to the department of revenue at the time of registration. Upon presentation of the annual statement and payment of the fee required for personalized license plates in section 301.144, and other fees and documents which may be required by law, the department of revenue shall issue a personalized license plate, which shall bear the “helping schools” emblem described in this section, to the vehicle owner. Each such license plate shall be embossed with the words “HELPING SCHOOLS” at the bottom of the plate. The license plate authorized by this section shall be made with fully reflective material with a common color scheme and design approved by both the department of elementary and secondary education and the advisory committee established in section 301.129; however, it shall include an emblem depicting books or other scholastic equipment or materials, as determined appropriate by the department of elementary and secondary education. The plates shall be clearly visible at night and shall be aesthetically attractive, as prescribed by section 301.130. A vehicle owner, who was previously issued a plate with the emblem authorized by this section who does not provide an emblem-use authorization statement at a subsequent time of registration, shall be issued a new plate which does not bear the prescribed emblem, as otherwise provided by law. The director of revenue shall make necessary rules and regulations for the enforcement of this section and shall design all necessary forms. Any contribution to a school or designated nonprofit organization derived from this section may be used for any academically related purpose deemed appropriate by the school or nonprofit organization.