10. a. Except for individuals exempted pursuant to section 11 of P.L.2023, c.237 (C. 45:5AAA-12), any individual who or business that advertises in print or electronic media or who puts out any sign or card or other device which would indicate to the public that the individual is a contractor in New Jersey or who causes the individual’s name or business name to be included in a classified advertisement or directory in New Jersey under a classification for home improvement or home elevation, as defined in section 2 of P.L.2023, c.237 (C. 45:5AAA-2), is subject to the provisions of P.L.2023, c.237 (C. 45:5AAA-1 et al.). This section shall not be construed to apply to simple residential alphabetical listings in standard telephone directories, including directories or similar lists posted online.

b. No individual holding a limited specialty services license shall advertise in print or electronic media or put out any sign or card or other device which would indicate to the public that the individual is licensed as a home improvement or home elevation contractor or is authorized to perform services outside of the scope of the limited specialty services license.

L.2023, c.237, s.10.