1. a. The Director of the Division of Purchase and Property in the Department of the Treasury shall, upon consultation with the Department of Agriculture, review and modify all bid and product specifications relating to the purchase of agricultural and horticultural products and commodities, so that the specifications do not discriminate against, but encourage, the maximum purchase of “Jersey Fresh,” “Jersey Grown,” other agricultural food products and commodities grown or raised in New Jersey, and “Made With Jersey Fresh” baked goods or other food products baked or made with “Jersey Fresh” products. In purchasing any agricultural or horticultural products, commodities, or goods for use by the various agencies and departments of the State government, for the entities defined in section 1 of P.L.1959, c.40 (C. 52:27B-56.1), or for any county, municipality or school district pursuant to P.L.1969, c.104 (C. 52:25-16.1 et al.), the Director of the Division of Purchase and Property, to the maximum extent possible, shall make contracts available for “Jersey Fresh,” “Jersey Grown,” other agricultural food products and commodities grown or raised in New Jersey, and “Made With Jersey Fresh” baked goods or other food products baked or made with “Jersey Fresh” products, unless the director determines it to be inconsistent with the public interest or the cost to be unreasonable. The Department of Agriculture shall provide information regarding the location and time of year “Jersey Fresh,” “Jersey Grown,” “Made With Jersey Fresh,” and other agricultural food products and commodities grown or raised in New Jersey are available to the Division of Purchase and Property.

b. To the extent any agency or department of State government purchases agricultural or horticultural products or commodities other than through or by the Division of Purchase and Property, the agency or department shall follow guidelines therefor to be developed and issued by the Division of Purchase and Property in consultation with the Department of Agriculture. These guidelines shall encourage and promote to the maximum extent practicable the purchase of “Jersey Fresh,” “Jersey Grown,” other agricultural food products and commodities grown or raised in New Jersey, and “Made With Jersey Fresh” baked goods or other food products baked or made with “Jersey Fresh” products.

c. In implementing subsections a. and b. of this section for any agency or department of State government, when entering into or renewing a contract for the purchase of goods or related services, the agency or department shall whenever possible provide enhanced visibility and accessibility to “Jersey Fresh,” “Jersey Grown,” other agricultural food products and commodities grown or raised in New Jersey, and “Made With Jersey Fresh” baked goods or other food products baked or made with “Jersey Fresh” products.

In preparing the specifications for any contract for the purchase of goods and services, the Director of the Division of Purchase and Property or any State agency having authority to contract for the purchase of goods or services shall include in the invitation to bid, where relevant, language providing for the enhanced visibility of and accessibility to “Jersey Fresh,” “Jersey Grown,” other agricultural food products and commodities grown or raised in New Jersey, and “Made With Jersey Fresh” baked goods or other food products baked or made with “Jersey Fresh” products.

d. The Department of the Treasury, in consultation with the Department of Agriculture, shall adopt, pursuant to the “Administrative Procedure Act,” P.L.1968, c.410 (C. 52:14B-1 et seq.), any rules and regulations necessary for the implementation of this section.

L.1999, c.32, s.1; amended 2004, c.4; 2010, c.111, s.5; 2011, c.102, s.1.