4. Nothing in P.L.2019, c.494 (C. 56:8-215 et seq.) shall be construed to prohibit an operator of an online education service from using de-identified data to:

a. improve the educational products within the service owned by the operator;

b. demonstrate the effectiveness of the operator’s products or services, including their marketing;

c. develop or improve websites, online services, or online or mobile applications for K-12 school purposes;

d. use a recommendation engine to recommend to a student additional content or services concerning an educational or employment opportunity purpose on an Internet website, online service, online computer application, or mobile application if the recommendation is not determined in whole or in part by payment or other consideration from a third party; or

e. respond to a student’s request for information or for feedback if the information or response is not determined, in whole or in part, by payment or other consideration from a third party.

L.2017, c.494, s.4.