§ 154. State marketing internet website. 1. The department shall maintain an internet website designed to facilitate the marketing purposes in this article.

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2. The internet website shall contain a design that facilitates the promotional objectives required by article five-a of this chapter and this article.

3. The internet website shall also contain an area accessible, free of charge, to tourism promotion agencies, conventions and business bureaus, local governments, and any private, not-for-profit or commercial business domiciled in New York state, which contains directly, or maintains active links to, the data, including but not limited to:

(a) labor statistics maintained by the New York state department of labor;

(b) tax receipt data maintained by the New York state department of taxation and finance;

(c) a monthly summary of tourism industry statistics maintained by a national tourism association known as the Tourism Industry Association, Inc.;

(d) all reports and data required to be produced and maintained by this section; and

(e) any other data deemed appropriate.

4. The department shall cause to be produced annually an independent study analyzing the effectiveness of the internet website. The department shall submit the study in accordance with the provisions of subdivision three of section one hundred fifty-one of this article.