South Carolina Code 56-15-30. Unfair methods of competition and unfair or deceptive acts or practices declared unlawful
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(a) Unfair methods of competition and unfair or deceptive acts or practices as defined in § 56-15-40 are hereby declared to be unlawful.
(b) In construing paragraph (a) the courts may be guided by the definitions in the Federal Trade Commission Act (15 U.S.C. § 45).