(A) That portion of South Carolina Highway 61, beginning at Church Creek Bridge and extending for a distance of ten miles north of the bridge, is hereby designated a South Carolina Scenic Byway. Ashley River Road Scenic Byway shall be subject to the rules and regulations promulgated by the South Carolina Department of Transportation and the South Carolina Scenic Highways Committee for Scenic Byways pursuant to §§ 57-3-110 and 57-23-60.

(B) The department shall install appropriate markers and signs to implement this designation. All off-premises outdoor advertising is prohibited on that portion of South Carolina Highway 61 designated as a scenic byway.