Michigan Laws 141.874 – Marketing program; contents
Current as of: 2024 | Check for updates
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A marketing program may include all or any of the following:
(a) Provisions for establishing and paying the costs of advertising, marketing, and promotional programs to encourage convention business or tourism in the assessment district.
Terms Used In Michigan Laws 141.874
- Assessment: means the amount levied against an owner of a transient facility within an assessment district, computed by application of the applicable percentage against aggregate room charges with respect to that transient facility during the applicable assessment period. See Michigan Laws 141.872
- Assessment district: means a municipality or combination of municipalities as described in a marketing program. See Michigan Laws 141.872
- Board: means the board of directors elected by the members of a bureau. See Michigan Laws 141.872
- Bureau: means a nonprofit corporation existing to promote convention business or tourism within this state or a portion of this state. See Michigan Laws 141.872
- Marketing program: means a program established by a bureau to develop, encourage, solicit, and promote convention business or tourism within this state or a portion of this state within which the bureau operates. See Michigan Laws 141.872
- Personal property: All property that is not real property.
(b) Provisions for assisting transient facilities within the assessment district in promoting convention business or tourism.
(c) Provisions for the acquisition of personal property considered appropriate by the bureau in furtherance of the purposes of the marketing program.
(d) Provisions for the hiring of and payment for personnel employed by the bureau to implement the marketing program.
(e) Provisions for contracting with organizations, agencies, or persons for carrying out activities in furtherance of the purposes of the marketing program.
(f) Programs for establishing and paying the costs of research designed to encourage convention business or tourism in the assessment district.
(g) Provisions for incurring any other expense or cost which the board, in the exercise of its reasonable business judgment, considers reasonably related to promotion of the convention business or tourism within the assessment district.
(h) Procedures for election of the board.