The department shall administer the “Go Texan” Partner Program. The duties of the department in administering the program include:
(1) developing procedures for acceptance and administration of funds received to administer the program, including appropriations, gifts, license plate revenue, and matching funds;
(2) developing application and selection procedures including procedures for soliciting and accepting applications;
(3) developing a general promotional campaign for Texas agricultural products and advertising campaigns for specific Texas agricultural products based on project requests submitted by successful applicants;
(4) developing advertising programs and promotional materials for use by program participants and establishing guidelines on advertising activities by participants;
(5) contracting with media representatives for the purpose of dispersing promotional materials; and
(6) receiving matching funds from program participants and donations or grants from any source, and establishing internal reporting requirements for use of funds.