(a) A Medicaid or child health plan program provider, including a provider participating in the network of a managed care organization that contracts with the commission to provide services under Medicaid or the child health plan program, may not engage in any marketing activity, including engaging in the dissemination of material or another attempt to communicate, that:
(1) involves unsolicited personal contact with a Medicaid recipient or a parent whose child is a Medicaid recipient or child health plan program enrollee, including by:
(A) door-to-door solicitation;
(B) solicitation at a child-care facility or other type of facility;
(C) direct mail; or
(D) telephone;
(2) is directed at an individual solely because the individual is a Medicaid recipient or is a parent of a child who is a Medicaid recipient or child health plan program enrollee; and
(3) is intended to influence the Medicaid recipient’s or parent’s choice of provider.
(b) A provider participating in the network of a managed care organization that contracts with the commission to provide services under Medicaid or the child health plan program must comply with the marketing guidelines the commission establishes under § 540.0055.

(c) Nothing in this section prohibits:
(1) a Medicaid or child health plan program provider from:
(A) engaging in a marketing activity, including engaging in the dissemination of material or another attempt to communicate, that is intended to influence the choice of provider by a Medicaid recipient or a parent whose child is a Medicaid recipient or child health plan program enrollee, if the marketing activity:
(i) is conducted at a community-sponsored educational event, health fair, outreach activity, or other similar community or nonprofit event in which the provider participates and does not involve unsolicited personal contact or promotion of the provider’s practice; or
(ii) involves only the general dissemination of information, including by television, radio, newspaper, or billboard advertisement, and does not involve unsolicited personal contact;
(B) as permitted under the provider’s contract, engaging in the dissemination of material or another attempt to communicate with a Medicaid recipient or a parent whose child is a Medicaid recipient or child health plan program enrollee, including communication in person or by direct mail or telephone, to:
(i) provide an appointment reminder;
(ii) distribute promotional health materials;
(iii) provide information about the types of services the provider offers; or
(iv) coordinate patient care; or
(C) engaging in a marketing activity that the provider has submitted for review and for which the provider has received a notice of prior authorization under Subsection (d); or
(2) a STAR+PLUS Medicaid managed care program provider from, as permitted under the provider’s contract, engaging in a marketing activity, including engaging in the dissemination of material or another attempt to communicate, that is intended to educate a Medicaid recipient about available long-term services and supports.
(d) The commission shall establish a process by which a provider may submit a proposed marketing activity for review and prior authorization to ensure that the provider is in compliance with the requirements of this section and, if applicable, § 540.0055, or to determine whether the provider is exempt from a requirement of this section and, if applicable, § 540.0055. The commission may grant or deny a provider’s request for authorization to engage in a proposed marketing activity.
(e) The executive commissioner shall adopt rules as necessary to implement this section, including rules relating to provider marketing activities that are exempt from the requirements of this section and, if applicable, § 540.0055.

Text of section effective on April 01, 2025