(a) Employees of the department through education and outreach shall:
(1) expand the wise use and conservation of fish and wildlife resources; and
(2) increase the participation in outdoor recreation, including recreational activities in urban areas consistent with the mission and goals of the department.
(b) The department may use money from any of the department’s special accounts to pay for education and outreach activities performed by department employees or to provide grants for education and outreach activities to be performed by other entities.

(c) The department shall manage the outreach and education activities performed under this section to ensure that the activities:
(1) are consistent with the department’s mission and goals;
(2) do not duplicate other efforts by the department or other entities;
(3) provide a cost-effective method for reaching participants; and
(4) can be effectively measured.