(1) In accordance with Title 63G, Chapter 3, Utah Administrative Rulemaking Act, the division shall make rules:

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     (1)(a) to establish processes and means by which a social media company may:

          (1)(a)(i) assure whether an account holder is a minor in accordance with Section 13-71-201; and
          (1)(a)(ii) obtain verifiable parental consent in accordance with Section 13-71-203; and
     (1)(b) to establish criteria a social media company may use to determine whether the social media company’s age assurance system is 95% accurate.
(2) A social media company is not subject to an enforcement action for a violation of Section 13-71-201 if the social media company implements and maintains an age assurance system that complies with rules made by the division as described in Subsection (1)(a)(i).
(3) A social media company is considered to have obtained verifiable parental consent if the social media company obtains parental consent through a mechanism that complies with the rules made by the division as described in Subsection (1)(a)(ii).