Virginia Code 24.2-956.1: Requirements for print media advertisements sponsored by a person or political committee, other than a candidate campaign committee.
It shall be unlawful for any person or political committee to sponsor a print media advertisement that constitutes an expenditure or contribution required to be disclosed under Chapter 9.3 (§ 24.2-945 et seq.) unless the following requirements are met:
Terms Used In Virginia Code 24.2-956.1
- Advertisement: means any message appearing in the print media, on television, on radio, or on an online platform, that constitutes a contribution or expenditure under Chapter 9. See Virginia Code 24.2-955.1
- Board: means the State Board of Elections. See Virginia Code 24.2-101
- Candidate: means "candidate" as defined in § Virginia Code 24.2-955.1
- Conspicuous: means so written, displayed, or communicated that a reasonable person ought to have noticed it. See Virginia Code 24.2-955.1
- Election: means a general, primary, or special election. See Virginia Code 24.2-101
- Includes: means includes, but not limited to. See Virginia Code 1-218
- Person: includes any individual, corporation, partnership, association, cooperative, limited liability company, trust, joint venture, government, political subdivision, or any other legal or commercial entity and any successor, representative, agent, agency, or instrumentality thereof. See Virginia Code 1-230
- Political committee: means "political committee" as defined in § Virginia Code 24.2-955.1
- Print media: means billboards, cards, newspapers, newspaper inserts, magazines, printed material disseminated through the mail, pamphlets, fliers, bumper stickers, periodicals, websites, electronic mail, non-video or non-audio messages placed or promoted for a fee on an online platform, yard signs, and outdoor advertising facilities. See Virginia Code 24.2-955.1
- Sponsor: means a candidate, candidate campaign committee, political committee, or person that purchases an advertisement. See Virginia Code 24.2-955.1
- State: when applied to a part of the United States, includes any of the 50 states, the District of Columbia, the Commonwealth of Puerto Rico, Guam, the Northern Mariana Islands, and the United States Virgin Islands. See Virginia Code 1-245
1. It bears the legend or includes the statement: “Paid for by [Name of person or political committee].”
2. In an advertisement supporting or opposing the nomination or election of one or more clearly identified candidates, the sponsor states whether it is authorized by a candidate. The visual legend in the advertisement shall state either “Authorized by [Name of candidate], candidate for [Name of office]” or “Not authorized by a candidate.”
3. In an advertisement that identifies a candidate the sponsor is opposing, the sponsor must disclose in the advertisement the name of the candidate who is intended to benefit from the advertisement, if the sponsor coordinates with, or has the authorization of, the benefited candidate.
4. If an advertisement is jointly sponsored, the disclosure statement shall name all the sponsors.
5. Any disclosure statement required by this section shall be displayed in a conspicuous manner in a font size proportionate to the size of the advertisement. The State Board of Elections shall promulgate standards for meeting the requirements of this subdivision.
6. Any print media advertisement appearing in electronic format shall display the disclosure statement in a minimum font size of seven point; however, if the advertisement lacks sufficient space for a disclosure statement in a minimum font size of seven point, the advertisement may meet disclosure requirements if, by clicking on the print media advertisement appearing in electronic format, the viewer is taken to a landing page or a home page that displays the disclosure statement in a conspicuous manner.
2002, c. 487, § 24.2-943; 2003, c. 237; 2004, cc. 55, 457; 2005, c. 369; 2006, cc. 787, 892; 2012, c. 519; 2020, c. 557.