As used in this subchapter, unless the context otherwise requires:

(1) “Advertisement” means the attempt by publication, dissemination, solicitation or circulation to induce, directly or indirectly, any person to enter into any obligation or acquire any title or interest in, any merchandise.

(2) “Examination” means inspection, study or copying.

(3) “Lease” means any lease, offer to lease or attempt to lease any merchandise for any consideration.

(4) “Local telephone directory” means a telephone classified advertising directory or the business section of a telephone directory that is distributed free of charge to some or all telephone subscribers in a local area.

(5) “Local telephone number” means a telephone number that has the 3-number prefix(es) used by the telephone service company(ies) for telephones physically located within the area covered by the local telephone directory in which the number is listed. The term does not include long distance numbers or toll or toll free numbers listed in a local telephone directory.

(6) “Merchandise” means any objects, wares, goods, commodities, intangibles, real estate or services.

(7) “Person” means an individual, corporation, government, or governmental subdivision or agency, statutory trust, business trust, estate, trust, partnership, unincorporated association, 2 or more of any of the foregoing having a joint or common interest, or any other legal or commercial entity.

(8) “Sale” means any sale, offer for sale or attempt to sell any merchandise for any consideration.

(9) “Unfair practice” means any act or practice that causes or is likely to cause substantial injury to consumers which is not reasonably avoidable by consumers themselves and not outweighed by countervailing benefits to consumers or to competition. In determining whether an act or practice is unfair, violations of public policy as established by law, regulation, or judicial decision applicable in this State may be considered as evidence of substantial injury.

6 Del. C. 1953, § ?2511; 55 Del. Laws, c. 46; 71 Del. Laws, c. 420, §§ ?2, 3; 71 Del. Laws, c. 470, § ?11; 73 Del. Laws, c. 329, § ?35; 83 Del. Laws, c. 85, § 1;