As used in this chapter:

(1)  “Consumer commodity” means any food, drug, device, or cosmetic and other article, product, or commodity of any other kind or class, except for drugs sold only by prescription, that:

(i)  Are customarily produced for sale to retail sales agencies or instrumentalities for consumption by individuals; for use by individuals for purposes of personal care; or in the performance of services ordinarily rendered in or around the household; and

(ii)  Usually are consumed or expended in the course of the consumption or use.

(2)  “Director” means the director of business regulation.

(3)  “Retail price” means the price at which the consumer commodity is sold to the ultimate customer.

(4)  “Sale at Retail” means sale of a consumer commodity to the ultimate customer.

(5)  “Total price” of a consumer commodity means the full purchase price of a consumer commodity without regard to units of weight, measure, or count.

(6)  “Ultimate customer” is a person who purchases a product other than for resale.

(7)  “Unit price” of a consumer commodity means the retail price of a consumer commodity expressed in terms of the retail price of the commodity per the unit of weight, measure, or count, as the director designates, computed to the nearest whole cent or fraction thereof as the director designates.