As used in this subchapter, unless the context clearly indicates a different meaning:

   (1b)   “Cerumen” means a wax-like secretion from glands in the external auditory canal.

   (1d)   “Deceptive advertising” means creating, using, or promoting the use of any advertising material, promotional literature, testimonial, guarantee, warranty, label, brand, insignia, or other representation, however disseminated or published, which is misleading, false, or untruthful.

   (1m)   “Examining board” means the hearing and speech examining board.

   (2)   “Hearing aid” means any wearable instrument or device designed for or offered for the purpose of aiding or compensating for impaired human hearing and any parts, attachments or accessories of such an instrument or device, except batteries and cords.

   (3)   “Hearing instrument specialist” means any person who is or is required to be licensed under s. 459.05 to engage in the practice of ordering, fitting, and dealing in hearing aids.

   (4)   “License” means a license issued by the department under s. 459.05, to hearing instrument specialists.

   (5)   “Practice of ordering, fitting, and dealing in hearing aids” means the measurement of human hearing by means of an audiometer or by any other means accepted by the examining board solely for the purpose of ordering the use of hearing aids or making selections, adaptations, or sales of prescription hearing aids intended to compensate for impaired hearing. This term also includes making impressions for ear molds and includes cerumen management in the course of examining ears, taking ear impressions, or fitting prescription hearing aids by an individual who holds a certificate to engage in cerumen management under s. 459.115.

   (6)   “Sell” or “sale” means a transfer for a consideration of title or of the right to use.

   (7)   “Trainee permit” means a temporary permit issued while the applicant is in training to become a licensed hearing instrument specialist.